Blog
Guides for founders on community management, clipping campaigns and distribution on X for tech, AI and crypto startups, from the Keewy team.
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Why Community Is the Last Real Moat in the Age of AI
AI makes features and content easy to copy. Here is why a real community on X, Discord and Telegram is the hardest advantage for a startup to copy.
By Marianne Here
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Launch Week Playbook: Distribution, Clips, Community
A launch week playbook for tech, AI and crypto startups: prepare your community, run distribution on X, add clips and KOLs, and keep the people who arrive.
By Marianne Here
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How to Run a Discord Community for an AI Startup
How AI startups set up and run a Discord community: channels, onboarding, support, feedback, events, champions, moderation and linking it to X.
By Marianne Here
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Community Health Metrics That Matter for Startups
The community health metrics that tell tech, AI and crypto startups whether people stay: active members, retention, replies, champions and sentiment.
By Marianne Here
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Clipping vs KOL and Influencer Marketing for Startups
Clipping and KOL or influencer marketing both put a startup in front of new people. Compare how each works, when to use it and how to combine them.
By Marianne Here
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How to Build a Community on X for Your Startup
How tech, AI and crypto startups build a community on X: daily posts, replies, Spaces, champions, Discord and Telegram, distribution and clipping.
By Marianne Here
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How to Choose a Community Management Agency for Startups
How to compare community management agencies for a tech, AI or crypto startup on Discord, Telegram and X, plus the questions to ask before you sign.
By Marianne Here
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What Is a Clipping Campaign? A Guide for Startups
A clipping campaign turns your long videos into short clips that many clippers post on TikTok, Reels, Shorts and X. Here is how it works and what to ask.
By Marianne Here