Distribution on X for product launches, feature releases, raises and token events
Distribution on X means many accounts quote your post with their own take on the day it matters, so your announcement reaches people outside your follower list. Keewy runs distribution on X for tech, AI and crypto startups through a 9,000+ account distribution network.
What Keewy does
Keewy is the community and distribution agency for tech, AI and crypto startups. When you have a big moment on X, such as a product launch, a feature release, a raise or a token event, we coordinate a wave of quote posts from accounts in our distribution network. Each account writes in its own words, so your news shows up across many timelines at once with real context around it.
We plan the wave around a live moment, such as a Space or a live show, and connect it to clipping and community building, so the attention on launch day keeps going in the days after and the people who arrive are welcomed.
How a wave of quote posts works
- A free 30-minute call. We look at the moment you are planning, your audience and what you want people to do after they see it.
- A target agreed upfront. Before kickoff we agree a views or impressions target with you.
- Campaign drop. We release your campaign to our 9,000+ account distribution network, and accounts in the network choose to take part.
- The live moment. We help you host a Space or live show at the peak, so people who see the wave have somewhere to listen, ask questions and meet the team.
- Clips in the following days. Clippers turn the announcement, the demo and the live moment into short clips for X, TikTok, Instagram Reels and YouTube Shorts.
- Community ready. Our team welcomes the new people who show up in your replies, Discord or Telegram.
- Reporting and the guarantee. You see views and impressions against the target. If we fall short, we keep working free of charge until it is hit.
Your brief
We agree with you upfront which messages to use and which topics to avoid, so the wave fits your brand.
Who it is for
- AI startups: model releases, product launches and new features get a wave of quote posts on the day they ship.
- Crypto and web3 projects: token events, mainnet launches, listings and partnership announcements reach crypto audiences on X.
- Tech and consumer startups: launches, raises and big feature releases reach people who would never see your own account.
Browse guides for AI startups, crypto projects and tech startups.
Proof
- Keewy has delivered 300M+ impressions across its clients.
- Waves run through a 9,000+ account distribution network.
- We agree a views or impressions target with you before kickoff and keep working free of charge until it is hit.
- Startups and projects we have worked with include Animoca Brands, Bearish AF, Seedify and Hello Minds.
How to start
Book a free 30-minute call at calendly.com/chat-with-keewy/30min. Bring the date of your next launch, release, raise or token event, and we will share the plan we would run for it.
To see how distribution compares with paying a few large accounts, read clipping vs KOL and influencer marketing. For what happens after launch day, read how to build a community on X. More guides are on the KOL and influencer marketing topic page.
FAQ
What is distribution on X?
It is a coordinated wave of quote posts from many accounts, each adding its own take on your announcement, so your news reaches people outside your follower list on the day it matters.
What moments is it best for?
Product launches, feature releases, raises and token events, or any announcement where reaching many people on the same day makes a difference.
Who posts in a distribution wave?
We release your campaign to our 9,000+ account distribution network, and accounts in the network choose whether to take part. Each one quotes your post in its own words.
How is this different from KOL marketing?
KOL marketing usually pays a small number of well-known accounts for posts. Distribution on X coordinates many accounts from our 9,000+ account distribution network around one moment, each quoting your post in its own words. Many launches use both, and our guide to clipping vs KOL and influencer marketing explains how they fit together.
What happens after launch day?
Clippers turn the announcement and live moment into short clips for the following days, and our community team welcomes the new people who arrive in your replies, Discord or Telegram.
How are views and impressions guaranteed?
Before kickoff we agree a views or impressions target with you. If we fall short, we keep working free of charge until it is hit.
Is distribution on X only for crypto projects?
Keewy is the community and distribution agency for tech, AI and crypto startups, and we run distribution on X for all three.