Web3 / CreatorHello MindsHello Minds, launched by the community.
Animoca Brands needed the Hello Minds launch to land as a movement, not a press release. We turned the live show into a creator-led wave and the community carried the narrative through quote reposts on X.
By the numbers
A launch that compounded in real time.
0.0M+
Impressions
across the launch window
0
Quote reposts
creator-cut clips on X
0
Engagements
on the anchor live post
0
Live show
broadcast on X
Make the launch feel like a moment.
Hello Minds is Animoca Brands' answer to the next wave of intelligent, on-chain agents. The team wanted the launch to feel inevitable, not promoted. Our job was to translate a live show into hundreds of native, creator-owned moments without losing the brand voice.
Turn one broadcast into a creator wave.
We briefed a hand-picked roster of crypto-native creators, cut the live show into shareable clips in real time, and orchestrated quote reposts off the anchor tweet. Every clip carried the launch narrative in the creator's own words, so the community read it as conviction, not marketing.
A launch the community owned.
The anchor post stayed live as the campaign hub while the quote-repost layer compounded reach into the following days. Hello Minds entered the conversation with momentum and an evergreen library of creator clips Animoca still uses today.
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In thirty minutes we'll tell you whether the model fits, and if it doesn't we'll point you at what actually does.
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