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Case studies

The playbook, in the wild.

Different stages, different categories, same pattern. Attention compounded into retention, retention compounded into revenue.

Animoca Brands case study cover
Web3 / CreatorAnimoca Brands

Hello Minds

Hello Minds, launched by the community.

Animoca Brands needed the Hello Minds launch to land as a movement, not a press release. We turned the live show into a creator-led wave and the community carried the narrative through quote reposts on X.

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